Detailed Case Studies
ANTHONY JOSHUA - BRAND AMBASSADOR
CREATIVE STORYTELLING: ELEVATING AND ADAPTING HERO CONTENT INTO MARKETABLE PRODUCT STORIES
TASK: Transforming the core direction of the global asset into captivating commercial storytelling.
The approach involves reinterpreting assets to create compelling product narratives that engage audiences. By presenting the talent within a content-driven framework, we deliver impactful messages that resonate across our channels.
HERO vs HALO content
TASK: Transforming hero content into a compelling narrative:
Crafting a marketable storyline that resonates and amplifies our audience.
Crafting a marketable storyline that resonates and amplifies our audience.
![](https://freight.cargo.site/t/original/i/191ba25c58254623392cb606f4ec39f12020b34254ef6c0629642009cd39bc9d/AJ.jpg)
RELATABLE AUTHENTICITY: FATHER’S DAY - STORYTELLING PIECE
STORYTELLING: Delivering an emotionally driven Father’s Day story: Revealing the genuine persona of our boxing ambassador.
![](https://freight.cargo.site/t/original/i/d3592978e743de042c6ee8e66742a03bf3a96ffb95d1d88297cee401b3235662/Hugo-Boss-Anthony-Joshua-Jacket.jpg)
![](https://freight.cargo.site/t/original/i/c351cc4c44fc0eedce54d813cc021f59c47c7a691ddcd028c13b70119f5083b8/NINTCHDBPICT000660465322.jpg)
![](https://freight.cargo.site/t/original/i/b5724ef905af1bc6c49dcd6dd9181ba49fea05410eda5adf4d938ca8d52cea7e/NINTCHDBPICT000660465321.jpg)
ACTIVATE PRESS AND PR SEEDING
Navigating global / local markets and PR Strategies: Our close collaboration with internal teams and external PR agencies ensures the delivery of comprehensive and relevant press stories for enhanced communication impact.
![](https://freight.cargo.site/t/original/i/acba8a53ee9296f679a5360ae29d56f5305a0b1fcbbcfb1fed28cfd66e9f5c99/Cover-High-Res.jpg)
![](https://freight.cargo.site/t/original/i/24e97d4973ba4ed4ccc60c8d5384fe86a09d4ab60fc2897daab97364168115b9/AJTAT.gif)
![](https://freight.cargo.site/t/original/i/b984007ad66751fa7864c06da0ab5f8eadc69ebcc9946b119cfde16866ef8fc2/aj-jj-09-gq-25oct18_b.jpg)
TRANSLATE INTO COMMERCIAL EXPERIENCE.
Migrating our customer into the purchasing environment is executed in a seamless and organic way.
Encouraging not only purchasing power, but also brand loyalty.
Migrating our customer into the purchasing environment is executed in a seamless and organic way.
Encouraging not only purchasing power, but also brand loyalty.
![](https://freight.cargo.site/t/original/i/ad6517eb8fd0480c6329f3b1eeffb323ce87e2771da0966b2a3be173a52b5379/Screenshot-2023-10-09-at-11.22.36.png)
![](https://freight.cargo.site/t/original/i/4475235b1beb9243ebdeddc790ab1fe8518ab8f5712693acb8ceae345077c384/ECOM.jpg)
![](https://freight.cargo.site/t/original/i/ff29f0c1b98a948a852a4a2a3d0320588baa30e1c5063eff42b933bb6c5c231a/POS.jpg)
![](https://freight.cargo.site/t/original/i/50a42eff4330a12a49b0fd3802bbed5bc03cbbaffc8658e13a04cd3b3590784a/Screen-Recording-2023-06-07-at-11.35.41-low.gif)
![](https://freight.cargo.site/t/original/i/4131e120a17faefce1473b7ba21cd19147f1b134d50ee375fa5c67bb36a6e0b8/POS2.jpg)
EXPLORE MORE CASE STUDIES BELOW
Case Study: MCM Worldwide
Elevating brand visibility through a Multi-Channel, Global Event Campaign with tailored social media content Seoul, South Korea
Case Study: Storytelling BOSS x
Khaby Lame.
Transforming a brand ambassador into compelling, marketable product narratives. Los Angeles, USA and Munich, Germany.
Elevating brand visibility through a Multi-Channel, Global Event Campaign with tailored social media content Seoul, South Korea
![](https://freight.cargo.site/t/original/i/81a42345c5b95999b432749ac3314e528f6e614b0fc337d642783234b412a89a/KL.jpg)
Khaby Lame.
Transforming a brand ambassador into compelling, marketable product narratives. Los Angeles, USA and Munich, Germany.