Detailed Case Study
BOSS X RUSSELL ATHLETIC COLLAB
TASK: Using a contemporary fashion collaboration,
market, redefine and reposition a new audience
and brand perception of HUGO BOSS.
Introducing a collection in collaboration with Russell Athletic, designed specifically for a younger generation, we delivered key elements such as tone, narrative and fresh energy to invigorate the brand.
Embracing diversity, the campaign captivates a brand new audience, creating an engaging experience that resonates with a modern demographic.
STAGE 1: PRODUCT DEVELOPMENT
SUPPORTING STILL ASSETS / ONLINE / PR / EXCLUSIVES
For a richer storytelling moment and to enhance audience engagement,
we captured additional layers of content - including interviews with the director and added value reportage images.
we captured additional layers of content - including interviews with the director and added value reportage images.
SOCIAL SEEDING AND PRESS ACTIVATIONS
THE GLOBAL FASHION EVENT
A captivating fashion film and runway show that brought together a constellation of stars to showcase the collection.
We carefully cast a diverse ensemble of 40 talents, including models, social influencers, celebrities, dancers, singers, and artists.
With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.
With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.
SUPPORTING DIGITAL ASSETS / ONLINE / PR / EXCLUSIVES / CRM / LOYALTY
SOCIAL AND DIGITAL ACTIVATIONS
Using talent in a new way; showing a more authentic side -
self shot iphone diaries for a more relatable and approachable message to our audience.
self shot iphone diaries for a more relatable and approachable message to our audience.
DIGITAL AND EXPERIENTIAL ACTIVATIONS
Increased awareness for the collection to create buzz and hype for the collection -
merging physical and digital worlds together.
merging physical and digital worlds together.
CREATIVE 3D ASSETS FOR T-MALL AND CHINA ACTIVATIONS
OMNI CHANNEL TO E-COMMERCE INTEGRATION INTO USER JOURNEY AND UX
ELEVATED COMMERCIAL IMAGERY TO ENHANCE CUSTOMER JOURNEY
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS
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