Detailed Case Study

BOSS X RUSSELL ATHLETIC COLLAB 



TASK: Using a contemporary fashion collaboration,
market, redefine and reposition a new audience
and brand perception of HUGO BOSS.

Introducing a collection in collaboration with Russell Athletic, designed specifically for a younger generation, we delivered key elements such as tone, narrative and fresh energy to invigorate the brand.
Embracing diversity, the campaign captivates a brand new audience, creating an engaging experience that resonates with a modern demographic.


STAGE 1: PRODUCT DEVELOPMENT


HERO MARKETING CAMPAIGN



SUPPORTING STILL ASSETS / ONLINE / PR / EXCLUSIVES




For a richer storytelling moment and to enhance audience engagement,
we captured additional layers of content  - including interviews with the director and added value reportage images.


SOCIAL SEEDING AND PRESS ACTIVATIONS

     

THE GLOBAL FASHION EVENT

A captivating fashion film and runway show that brought together a constellation of stars to showcase the collection. We carefully cast a diverse ensemble of 40 talents, including models, social influencers, celebrities, dancers, singers, and artists.

With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.



SUPPORTING DIGITAL ASSETS / ONLINE / PR / EXCLUSIVES / CRM / LOYALTY




SOCIAL AND DIGITAL ACTIVATIONS


Using talent in a new way; showing a more authentic side -
self shot iphone diaries for a more relatable and approachable message to our audience.







DIGITAL AND EXPERIENTIAL ACTIVATIONS
Increased awareness for the collection to create buzz and hype for the collection -
merging physical and digital worlds together.




CREATIVE 3D ASSETS FOR T-MALL AND CHINA ACTIVATIONS 



OMNI CHANNEL TO E-COMMERCE INTEGRATION INTO USER JOURNEY AND UX



ELEVATED COMMERCIAL IMAGERY TO ENHANCE CUSTOMER JOURNEY
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS





EXPLORE MORE CASE STUDIES BELOW






EXPLORE VENTRICLECREATIVE BELOW






Our portfolio includes
2024 — VENTRICLE creative.com