VENTRICLE Creative Case Studies

Parisan fashion brand, HECHTER Paris commissions VENTRICLE creative as lead
agency for its global campaign SS23 and AW24.


Client: HECHTER PARIS
Location: Paris, France.

2 Key Briefs:
To deliver a global campaign that redefines and elevates the brand for a more sophisticated fashion demographic.
To simultaneously modernise its internal global creative comms by digitising assets and processes.





WELCOME TO 
THE HOUSE OF HECHTER.


Content to include:

📸 Global Campaign stills and video
🎥 Behind the scenes & added content 
📈 Engaging Social Content
📝 Industry B2B lookbook
📸 Engaging shortform content 
📺 Digitise lookbook and web build
📰 Press ready assets







GLOBAL CAMPAIGN HIGHLIGHTS - HERO FILM AND STILLS - MAIN ROLL OUT









CAMPAIGN CONTENT HIGHLIGHTS - DEDICATED EYEWEAR SHOOT FOR LICENSES





URBAN STREET MEDIA HIGHLIGHT
STREET POSTER PROFILING IN PARIS





DIGITIZATION OF LOOKBOOK AND INTERNAL COMMS

As part of the main brief, VENTRICLE were also tasked with modernising the brands internal infrastructure.
Historically, heavy and difficult lookbooks were sent manually, which made wholesale ordering frustrating and laborious.




VENTRICLE created a fully customisable digital portal which housed the entire lookbook and rich media files.
Here, their global partners were able to view, order and download assets for commercial usage.

The password secured portal allowed controlled access and uplifted overall global wholesale ordering,





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2023 — VENTRICLE creative.com